CONFERENCE PROGRAM – DOWNLOAD PDF
Wednesday, September 2nd 2026 – Plenary Session
Maria Theresa Main Hall
| 11:30 – 13:00 | REGISTRATION | |
| 13:00 – 14:00 | PLENARY SESSION | |
| 13:00 – 13:15 | OFFICIAL OPENING – MICHAEL SONNTAG | |
| 13:15 – 14:00 |
DISCUSSION PANEL ROI of AI – Which, When & How? |
|
| 14:00 – 15:30 | SPECIAL SESSION – EARLY CAREEER & STUDENT SHOWCASE | |
| 14:00 – 14:15 | Janikovičová, Pollák | ARTIFICIAL INTELLIGENCE ADOPTION IN SMALL AND MEDIUM-SIZED ENTERPRISES: THE MODERATING EFFECT OF FIRM SIZE IN V4 COUNTRIES |
| 14:15 – 14:30 | Jiříčková | AIROF: A PRACTICAL FRAMEWORK FOR ADAPTIVE RISK AND OPPORTUNITY MANAGEMENT IN THE USE OF AI TOOLS IN CONSULTING SMES |
| 14:30 – 14:45 | Němečková, Řehoř, Soukupová, Klarner | ARTIFICIAL INTELLIGENCE AND TECHNO-STRESS AT WORKPLACES: A SCOPING REVIEW |
| 14:45 – 15:00 | Sobotová, Pollák | SELECTED PERSPECTIVES ON REPUTATIONAL RISK IN THE CONTEXT OF CYBERSECURITY |
| 15:00 – 15:15 | Vítková, Mohelská | PROJECT MANAGEMENT, STRATEGIC MANAGEMENT AND THEIR INTERCONNECTION IN PRACTICE |
| 15:15 – 15:30 | DISCUSSION | |
| 15:30 – 16:00 |
COFFEE BREAK |
|
| 16:00 – 17:00 | SESSION J + C – From Campus to Company: Collaborative Innovation in the Age of AI + Cyberresilience for Security | |
| 16:00 – 16:20 | Baše, Čuka, Skřehota, Jaroš, Pitner, Trenz | FROM CAMPUS TO COMPANY – COLLABORATIVE INNOVATION IN THE AGE OF AI |
| 16:20 – 16:40 | Sonntag | CRYPTOGRAPHY IN A POST-QUANTUM WORLD |
| 16:40 – 17:00 | DISCUSSION | |
| 17:00 – 18:00 | SESSION B – New Paths to tackle Complex Crisis: Decision support by AI and decentralized data management | |
| 17:00 – 17:20 | Hagendorn, Bahardoust, Rainer, Rao, Leidwein, Ignjatović, Neubauer, Sumereder | EVIDENCE-BASED DECISION SUPPORT IN HEALTH CRISES: AI-ENHANCED KNOWLEDGE MANAGEMENT, GOVERNANCE, AND AI LITERACY |
| 17:20 – 17:35 | Klarner, Řehoř, Vrchota, Matoušková, Němečková, Maříková, Rolínek | CHANGE MANAGEMENT MODELS IN THE AGE OF INDUSTRY 4.0: ARE TRADITIONAL APPROACHES STILL RELEVANT AND IN USE? |
| 17:35 – 17:50 | Neubauer, Anwar, Jung, Parzer, Reichl | DECISION SUPPORT FOR THE MONITORING AND MANAGEMENT OF BATHING WATER QUALITY |
| 17:50 – 18:00 | DISCUSSION | |
| 19:00 – 21:00 |
DINNER – RESTAURANT – HOTEL EA Tereziánský dvůr**** |
|
Wednesday, September 2nd 2026 – Parallel Session – Josef II Lounge
| 14:00 – 15:20 | SESSION D – Multiple ethical aspects and limits of ICT resilience | |
| 14:00 – 14:20 | Maryška, Doucek, Espinoza | FROM “GARBAGE IN → MYSTERY OUT” TO TRUSTWORTHY ANALYTICS AND AI |
| 14:20 – 14:35 | Kumar, Aggarwal, Dhawan, Boltun, Weiss R., Sood, Grima | RAG-BASED MARKET INTELLIGENCE ASSISTANT FOR BUSINESSES |
| 14:35 – 14:50 | Zelenka | RELATIONSHIP BETWEEN DATA GOVERNANCE AND ARTIFICIAL INTELLIGENCE GOVERNANCE |
| 14:50 – 15:10 | DISCUSSION | |
| 15:10 – 16:00 |
COFFEE BREAK |
|
| 16:00 – 17:15 | SESSION F – Resilience for Autonomous Systems | |
| 16:00 – 16:20 | Schoitsch | RE-THINKING AUTOMATION: INTENSIVE HUMAN-MACHINE COLLABORATION |
| 16:20 – 16:35 | Al Sardy, Muhammad, Shaaban, Baklizi | HEURISTIC-GUIDED DETECTION OF RESOURCE EXHAUSTION VULNERABILITIES FOR ENHANCING RESILIENCE IN AUTONOMOUS SYSTEMS |
| 16:35 – 16:50 | Shaaban, Schmittner | AN INTEGRATED AI ASSURANCE AND RISK MANAGEMENT FRAMEWORK FOR AI-ENABLED TOOLS AND DIGITAL WORKSPACES IN AIMS5.0 |
| 16:50 – 17:15 | DISCUSSION | |
| 19:00 – 21:00 |
DINNER – RESTAURANT – HOTEL EA Tereziánský dvůr**** |
|
Thursday, September 3rd 2026 – Parallel Session – Josef II Lounge
| 8:30 – 10:00 | SESSION E – Data, AI and Digital-Driven Transformation: Shaping Sustainable Digital Futures | |
| 8:30 – 8:50 | Pucihar, Kljajić Borštnar | DYNAMIC DIGITAL CAPABILITIES FOR DIGITAL RESILIENCE OF SMES: CONCEPTUAL FOUNDATIONS AND RESEARCH DESIGN |
| 8:50 – 9:05 | Ardielli | DIGITAL MATURITY OF SMES AS A CATALYST FOR SUSTAINABLE DIGITAL FUTURES: A MULTI-CRITERIA ANALYSIS OF EU MEMBER STATES |
| 9:05 – 9:20 | Bartekova | MARKET DYNAMICS AND RISKS IN THE GLOBAL MACHINE LEARNING INDUSTRY |
| 9:20 – 9:35 | Zbořil | STRATEGIC ASCENDANCE OF INFORMATION TECHNOLOGY IN BUSINESS STRATEGY AND PERFORMANCE |
| 9:35 – 10:00 | DISCUSSION | |
| 10:00 – 10:20 |
COFFEE BREAK |
|
| 10:20 – 11:45 | SESSION G – Data Governance, Data Analytics & AI | |
| 10:20 – 10:40 | Lisnik | SELECTED ETHICAL ASPECTS AND LIMITS OF ICT RESILIENCE |
| 10:40 – 10:55 | Krusiec, Palej | ARCHITECTURE OF RESPONSIBILITY FOR GENERATIVE AI IN SOCIAL MEDIA: BEHAVIOURAL DATA, PROFILING AND ETHICAL-ALGORITHMIC RISK |
| 10:55 – 11:10 | Sigmund | WHEN AI IS DISCLOSED: A PILOT EXPERIMENTAL STUDY OF PERCEIVED AUTHENTICITY, TRUST AND PERSUASIVE INTENT OF SHORT TEXTS |
| 11:10 – 11:20 | Katrenčik, Zatrochová | SOCIAL MEDIA BEHAVIOUR AS TRAINING DATA FOR ARTIFICIAL INTELLIGENCE: ETHICAL CHALLENGES AND RISKS |
| 11:20 – 11:45 | DISCUSSION | |
| 11:45 – 12:45 |
LUNCH – RESTAURANT – HOTEL EA Tereziánský dvůr**** |
|
| 13:45 – 17:30 |
Cultural trip – Hrádek u Nechanic |
|
| 17:30 – 20:30 |
DINNER AT RESTAURANT – U Děravýho kotle |
|
Thursday, September 3rd 2026 – Parallel Session – Leopold II Lounge
| 8:30 – 10:00 | SESSION I – AI & Data-Driven Supply Chain Management | |
| 8:30 – 8:45 | Delina, Šuľová, Koba | GOVERNANCE OF SOCIAL VALUE AI FOR PUBLIC PROCUREMENT AND SUPPLY CHAINS |
| 8:45 – 9:00 | Tkáč, Tkáč, Džujková | WHEN ONE OFFER IS ALL THERE IS: PROCUREMENT SAVINGS IN OBSERVED SINGLE-OFFER TENDERS |
| 9:00 – 9:15 | Ahmed, Aggarwal, Dhawan,Sood, Grima, Weiss E | OPERATIONAL EFFICIENCY OPTIMIZATION OF SUPPLY CHAIN |
| 9:15 – 9:30 | Bachura, Freňáková,Jurovčáková, Bocánová | GENERATIVE AI IN ESG COMMUNICATION AND SUSTAINABLE CORPORATE BRANDING: TRUST AND SYNTHETIC AUTHENTICITY |
| 9:30 – 9:45 | Barkóciová, Ivaničková | IDENTIFYING INNOVATION IN PUBLIC PROCUREMENT: A TEXT MINING ANALYSIS OF V4 COUNTRIES |
| 9:45 – 10:00 | Brontvaj, Verner | DETERMINANTS OF TAX RELIABILITY AMONG SLOVAK CONSTRUCTION SMES |
| 10:00 – 10:20 |
COFFEE BREAK |
|
| 10:20 – 10:35 | Dolná, Freňáková, Hvastová | THE TRUST PHENOMENON IN AI-DRIVEN MARKETING: ESG AS A MITIGATING TOOL |
| 10:35 – 10:50 | Gőcze, Demeter | HETEROGENEITY OF REGISTERED SOCIAL ENTERPRISES IN PUBLIC PROCUREMENT: A DESCRIPTIVE ANALYSIS ON SLOVAK DATA |
| 10:50 – 11:05 | Kašpar | GENERATIONAL ASYMMETRY IN AI ADD-ON LAYER IMPLEMENTATION FOR ERP: A LONGITUDINAL CASE STUDY IN A SPECIFIC MANUFACTURING ENTERPRISE |
| 11:05 – 11:20 | Kratky, Verner | COMPOSITION EFFECTS IN THE UTILITY GREENIUM |
| 11:20 – 11:35 | Sieber, Boltun | LEAN AND RARE: ENVIRONMENTAL AWARD CRITERIA IN CENTRAL EUROPEAN TENDERING |
| 11:35 – 11:45 | DISCUSSION | |
| 11:45 – 12:45 |
LUNCH – RESTAURANT – HOTEL EA Tereziánský dvůr**** |
|
| 13:45 – 17:30 |
Cultural trip – Hrádek u Nechanic |
|
| 17:30 – 20:30 |
DINNER AT RESTAURANT – U Děravýho kotle |
|
Friday, September 4th 2026 – Parallel Session – Josef II Lounge
| 9:00 – 11:10 | SESSION K – Business, Trade and Marketing in the Age of AI | |
| 9:00 – 9:20 | Janošková, Weiss E., Zuzik | AI IN SUSTAINABLE BRANDING: CONSUMER BEHAVIOUR IN THE ORGANIC PRODUCTS MARKET |
| 9:20 – 9:35 | Feranecová, Nováková | THE IMPACT OF EMAIL MARKETING ON THE PERFORMANCE OF E-COMMERCE BUSINESSES IN THE DIGITAL ECONOMY |
| 9:35 – 9:50 | Veber, Králová | CONSUMER BEHAVIOUR OF GEN Z IN THE AGE OF AI |
| 9:50 – 10:20 |
COFFEE BREAK |
|
| 10:20 – 10:35 | Olexová, Koba | COMPETENCE DEMAND IN AI-DRIVEN LABOUR MARKET IN SLOVAKIA |
| 10:35 – 10:50 | Olexová, Herzigová, Olexa | LIFELONG LEARNING AS A DRIVER OF SUSTAINABLE COMPETITIVENESS IN SELECTED CEE COUNTRIES |
| 10:50 – 11:10 | DISCUSSION | |
| 11:10 – 11:30 |
CLOSING THE CONFERENCE |
|
Friday, September 4th 2026 – Parallel Session – Leopold II Lounge
| 8:45 – 11:10 | SESSION H – Social Media, Creativity and Innovation: Synergies and Tensions | |
| 8:45 – 9:05 | Pavlíček, Sudzina, Syrovátková, Novak | FROM RANKING TO REMOVAL: AI-DRIVEN SELECTION, MODERATION AND GOVERNANCE IN SOCIAL MEDIA |
| 9:05 – 9:20 | Anderle, Lukáš | USER BEHAVIORAL FACTORS INFLUENCING INFORMATION SECURITY ON SOCIAL NETWORK SITES |
| 9:20 – 9:35 | Herout, Ulrichova | BETWEEN CREATIVITY AND MANIPULATION: HOW CZECH ONLINE NEWS FRAMES AI-GENERATED CONTENT, PLATFORMS, AND RESPONSIBILITY |
| 9:35 – 9:50 | Rožmberská | FROM PARTICIPATORY CREATIVITY TO CO-INNOVATION: THE ROLE OF SOCIAL MEDIA AND AI IN INNOVATION ECOSYSTEMS |
| 9:50 – 10:10 |
COFFEE BREAK |
|
| 10:10 – 10:25 | Sudzina, Pavlíček | RE-EXAMINING THE LINK BETWEEN CHRONOTYPE AND SOCIAL NETWORKING SITES USE FREQUENCY |
| 10:25 – 10:40 | Syrovátková, Pavlíček | ESTIMATION OF THE TRUTH OF NEWS AND THEIR VERIFICATION (SURVEY) |
| 10:40 – 10:55 | Štěpánek | BETWEEN TECHNOLOGICAL SIMPLIFICATION AND DIGITAL COLLABORATION: EVIDENCE ON SOLO AUTHORSHIP IN COMPUTER SCIENCE FROM THE DBLP DATABASE IN THE YEARS 2000–2024 |
| 10:55 – 11:10 | DISCUSSION | |
| 11:10 – 11:30 |
CLOSING THE CONFERENCE |
|
